Every small business wants to know – how can I get more sales? There’s a tonne of content online around this, and because of this, it can get quite confusing around what works and what doesn’t. However, there is one thing that if you miss, will be detrimental to your business. This is the thing that you absolutely must do, and if it is done, your business will benefit tremendously, both in the short and long term.
The study of consumer behaviour is the #1 thing that can completely transform your business.
Every Half-decent Marketer Alive
But what is consumer behaviour? And how can you utilise it to positively impact your business?
Consumer behaviour is the behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of the products and services that they expect will satisfy their needs. When acting as a consumer, individuals have one goal in mind: to obtain goods and services that meet their needs and wants. This process generally involves looking at what influences a consumer, in order to better predict their behaviour so that your products and services match their desires and needs. Without this, you’ll likely be selling products and services that consumers won’t even look at, let alone buy.
The Influences on Consumer Behaviour
Consumer behaviour is a function of the person and the environment. This means that their personal characteristics, such as personality, and their environment, such as where they live, has a combined impact on their behaviour when choosing or not choosing to buy a product. By better understanding these aspects of your target market, you can influence their behaviours in a predictable way in order to gain more sales.
Consumer Behaviour 